We don't know about you, but we find that there is absolutely nothing purer in the world than nostalgia. Harnessing your childhood memories and creating something beautiful out of it so it can live on through your legacy is something we all dream of. Meet Katerina, the founder of natural skin-care brand Emilie's Botanicals, who did just that.
From the moment she was born, Katerina felt a deep connection to nature. It was this innate sense of wonder and the adventurous spirit of her childhood that laid the foundation for her career as a botanist and entrepreneur. Her earliest memory, she depicts, was when she would wander around her grandparents’ garden by herself, smelling the fresh herbs and playing among the blossoms.
As Katerina grew, she moved to the Unites States for some time before returning home. It was then that she decided to launch Emilie's Botanicals, a company named after her grandmother, that specialises in luxury skincare products made from all-natural ingredients. She ensured that her formulations would only ever include high-quality, active ingredients that give back to our Earth – not take from it. Katerina consistently spreads awareness regarding the avoidance of any toxic or dangerous skincare chemicals within her formulations. “Skincare in its purest form supports you to enlighten your shine.” Emilie’s Botanicals thrives itself on the fact that it treats, educates and enlightens.
The ingredients within Katerina's products are not the only pure thing about her business. Purity and value run within the core of the company - it is the very foundation that makes it so strong and admirable. Each segment of the business holds the Earth’s best interest at it’s core. Katerina makes sure her moisturisers are packaged in aluminium tubes instead of glass jars due to contamination. She expresses that “nature always knows best”, which is why she works hard every single day, ensuring that all of her packaging is recyclable.
The Emilie’s Botanicals range consists of a Balancing Gel Cleanser; formulated for oily, acne-prone skin which will leave you with a beautiful glow thanks to it’s cell-regenerating oils and botanical extracts. A Hyaluronic Serum; formulated to prevent and decrease signs of aging through the use of Vitamin C and it’s moisturising properties. A Hydrating Moisturiser; formulated to lock in moisture and restore hydration thanks to Macadamia, Poppy Seed and Kukui Oil. And finally, a Purifying Morning Mask; created to deeply moisturise, pamper and prime your skin for the day ahead. It’s secret ingredient? Stinging nettle; perfect for detoxification and inflammation reduction.